October 27, 2011
October 10, 2011
Dassault Systemes TAXI Prague design challenge
A Taxi is no ordinary car; it is a vehicle with the sole
purpose of transporting complete strangers from A to B, in exchange for a fee.
Though this definition may seem too simple, it gains in
depth the moment we contextualize it: in Prague (as well as in lots of other
popular cities), taxi users are not just strangers, they are either tourists or
residents.
And suddenly it is not just about the destination; the
journey also becomes an important part of the experience, not only for the
tourist, eager to absorb everything the city has to offer, but also for the
resident, is his daily routine, often disconnected from the highlights of his
own environment.
It is usually through the windows of a Taxi car that
tourists have their first impressions of the city they are visiting; it
provides the tourist a chance for connection and the resident the opportunity
to reconnect. This adds a greater responsibility to the Taxi in the city
experience.
Because of its specific use, the new Taxi Prague is an
asymmetrical car. Its shape is inspired by the classic Horse-drawn Carriages as
a link to Prague’s flourishing ages. The large window on the right side and its
low door define this link.
Though connected to classical roots, the general look of the
car is intended to be trendy, yet friendly and professional. The shape of the
lights gives the Taxi an air of friendliness while the asymmetry adds dynamism
to the whole.
Even though the design has a two-tone asymmetrical body, the
overall shape is symmetrical and so it does not compromise the aerodynamic
behaviour.
The luggage compartment, which is located in the rear, can
be accessed opening the door that is divided into two sections: one opens upwards
and the other downwards, so that a large opening is achieved without using a
large, and bulky and cumbersome, door. The compartment can be divided
vertically into small spaces with shelves that can be pulled from the wall.
On the right side, the large window provides a good view of
the sidewalk; on the left side, the view is enhanced by the large window and
glazed roof. This way, passengers can have a full experience of the city.
Inside, passengers can use a touchscreen display to either
see publicity or info about the city; they can search for Hotels, Restaurants,
Museums, Cultural Guide and so on. Also available would be relevant
resident-oriented information such as Pharmacy Directory, Authority contacts,
online newspapers for checking the news on the go.
In the end of the journey, payment can be made by cash or
card following the instructions on the display and using the card and bills
inlet located beside the screen to make the payment.
I am very happy to know that my project was among the 25 finalists, as it appears in the jury meeting photos and video!
October 7, 2011
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